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Marketing Growth Strategies

SMEs’ strategic growth options are always related to the Product/Market combination (PMC), whether it’s in developing their product offering, expanding by targeting new market segments, or both. However, the decision is depending on some factors such as: the availability of resources, market dynamics, and the business owner’s risk-taking appetite. The sustainable growth position of SMEs’ businesses is very crucial for their survival and for maintaining their competitive position locally as well as when trying to grow globally.