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01

Successful Participation in Trade Fairs Workshop

Competence Management Consulting conducted a two- days’ workshop for the Business and Professional Women Association (BPWA) to develop promotion skills through participation in international trade fairs, as the workshop included focusing on the main stages of managing participation in exhibitions, which include the preparatory phase (pre-participation), and then the actual participation phase, and finally, the follow-up phase (after the exhibition), where the material included academic and practical content in which practical experiences and previous experiences of the participating experts were shared.

Below are some highlights from the workshops which are considered to be the second wave of the Export Enhancement Program as a part of BPWA newly established Women Export Unit “Wexport”.